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Traditional Bakery Since 1976

Reminisce the taste and tradition of time

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Our Story

Humble beginnings since 1976

Hung Huat Cakes and Pastries also known as the original Sim's Place bakery, started as first generation hawkers in Singapore. Prior to moving into the Sim's Place Hawker Centre in 1976, old Mr and Mrs Sim were selling Mian Jian Kueh (Pancakes) on a push cart along the streets of Geylang Lorong 17 to 19. As their children took over, the Sims continued to develop new recipes, venturing into making more pastries over the years.

Till date, the business has passed on to its third generation. Using traditional recipes developed in-house and the freshest ingredients, we hope our customers enjoy and reminisce the taste of tradition and time with us.

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Our Bakes

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Everyday Tradtional Bakes

Featuring our family recipes made daily with the freshest ingredients, mostly from scratch. From the first ever pastry featured in Hung Huat's menu (Tau Sar Piah) to a modern twist of traditional Teochew mooncakes (Hokkiado Milk Mochi Piah),
Hung Huat's menu satisfies all your cravings for traditional and modern pastries even outside of the peak seasons. These are often gifts for friends and familes aboard, popular among tourists.

Chinese New Year Goodies

In the biggest season at Hung Huat, we focus on our 100% handmade CNY goodies such as our most famous - Pineapple Tarts, Kueh Bang Kit, Danish Butter Cookies and Charcoal-baked Love Letters. Regardless whether they are gifts for friends and families or business partners and clients, we are able to cater to your needs and guarantee satisfaction. 

Mid-Autumn Mooncakes

Hung Huat's mooncakes bring families and friends to the table for the best reasons. We pride ourselves in producing the freshest mooncakes, especially our Signature Teochew Mooncakes - the most challenging to make amongst mooncakes. Along with our traditional baked skin, snowskin and pineapple mooncakes, Hung Huat mooncakes are gifts worthy for a warm reunion.

Customised Celebratory Boxes

Looking for something uniquely yours? Our extensive variety of in-house pastries allow you to create a personalized celebratory box for different joyous occasions - weddings, birthdays, full months etc. that is as special as your celebration. Let us bring your sweet vision to life.

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